The Five Dysfunctions of a Team
"What is the greatest value that you offer your team?"
This is a question I hear frequently from agents who want to work with me to grow their business.
But the question answers itself.
Ask anyone who's been a sales executive at a large corporation—for example, Bret from my team. Before he left the corporate world, he was a successful sales executive and trainer at multiple corporations.
Bret had all the sales experience and abilities to run his business by himself, but he understood that all of this would bog him down and prevent him from doing what he's best at: SELLING.
How I Create Value for my Team
To answer the question, the greatest value I provide for the people I work with is a fully functional and dynamic TEAM. We give them all the tools they need to focus on what they do best and drive sales. This includes culture, leads, accountability, systems, and strategies.
Real estate becomes a lot more simple when you can focus on your next client rather than the next document that needs to be signed or maintaining your own website.
Creating a Functional, Dynamic Team
Successful teams start with CULTURE.
That's why this is the first topic I cover when I offer trainings to break down my teams business. (yes, I will give you all the secrets to my business for free. You can sign up for one of our workshop events here.)
With a strong culture, you can avoid the five dysfunctions of a team as outlined by Patrick Lencioni:
- Absence of Trust. Dysfunctional teams make you feel like you have to do everything, rather than trusting the process
- Fear of Conflict. Ever felt like you can't voice your opinion because it goes against the opinion of your peers? Successful teams create a stage for contrasting opinions, which leads the way for well-informed decisions.
- Lack of Commitment. This is key in real estate because everyone works as an independent contractor. That doesn't mean that committed team environments don't exist, but you must strive to create them.
- Avoidance of Accountability. Accountability shouldn't be a headache. It should be the foundation of your growth.
- Inattention to Results. I've found that dysfunctional teams don't even track results.
When you attend my clinics, you'll understand everything I do to avoid the five dysfunctions of a team.
I'll see you there!
(once again, you can sign up here. Just choose any of the "workshop" events)