SOI equals ROI
Over 50% of our transactions come from repeat business and referrals. Here’s how we grow and cultivate our SOI:
1- When a new agent starts on our team we ask them to come up with a list of 200 names in the first week.
2- Once the agent gathers their SOI contact information, we load it into our database.
3- We communicate with our SOI 36 times a year through email and direct mail.
4- Host frequent, simple events to build relationships with your contacts.
It’s totally a numbers game.
If you cultivate and grow relationships with 120 SOI contacts, you can plan on bringing in 10 transactions from those contacts per year. Scale your SOI and scale your ROI.